Dedicated to enhancing your yoga practice and wellness journey since 2011
ZenFit was founded in 2011 by a collective of passionate yoga practitioners who were frustrated with the quality of yoga equipment available on the market. What began as a small project creating better yoga mats for friends and family quickly evolved into a mission to provide the highest quality, eco-friendly yoga and wellness products to practitioners worldwide.
Our journey started in a small workshop in Miyagi, Japan, where our founders meticulously designed and tested prototypes with local yoga instructors. After months of refinement, our flagship eco-friendly yoga mat was born—combining the perfect balance of grip, cushioning, and sustainability that was missing from the market.
Word spread quickly about our dedication to quality, and within our first year, we expanded our product line to include yoga blocks, straps, and meditation cushions. Each addition maintained our core principles: exceptional functionality, sustainable materials, and beautiful design.
Today, ZenFit has grown into a respected name in the yoga community, serving practitioners in over 40 countries. While we've expanded significantly, our commitment to our founding principles remains unwavering. Every product is still thoughtfully designed, rigorously tested by yoga professionals, and crafted with eco-conscious materials.
To create thoughtfully designed yoga and wellness products that enhance practice, promote sustainability, and support mindful living.
We believe that yoga equipment should enhance your practice, not distract from it. Every product undergoes extensive testing to ensure it meets our exacting standards for durability, functionality, and comfort.
We are committed to minimizing our environmental footprint by using sustainable materials, eco-friendly manufacturing processes, and biodegradable packaging. We believe that products for mindful practice should be mindfully made.
We maintain transparent business practices and honest communication with our customers. We stand behind every product we create and are committed to fostering trust through integrity in all our actions.
We actively support yoga teachers, studios, and wellness initiatives through partnerships, donations, and educational resources. We believe in the power of community to create positive change.
Our diverse team brings together expertise in yoga practice, product design, sustainable materials, and customer service to create products that truly enhance your wellness journey.
Founder & CEO
Emily is a certified yoga instructor with over 15 years of experience who founded ZenFit after identifying a need for better quality, sustainable yoga equipment. She oversees product development and company vision.
Head of Product Design
With a background in industrial design and a passion for yoga, Keiko leads our product development team. She ensures each product perfectly balances functionality, comfort, and aesthetic appeal.
Sustainability Director
David oversees our commitment to environmental responsibility. With expertise in sustainable materials and manufacturing, he ensures our products meet rigorous eco-friendly standards.
Customer Experience Manager
Sarah ensures every customer interaction with ZenFit is positive and helpful. Her team provides knowledgeable support and gathers feedback that drives continuous improvement of our products.
Quality Assurance Director
Takashi leads our rigorous testing process, ensuring every product meets our high standards before reaching customers. His background in materials engineering helps maintain ZenFit's reputation for exceptional quality.
At ZenFit, we believe that products designed for mindful practice should be mindfully made. Environmental responsibility is woven into every aspect of our business, from material selection to manufacturing processes and packaging choices.
We use natural rubber, organic cotton, cork, and other renewable resources in our products. We avoid PVC, phthalates, and other harmful chemicals found in many yoga products.
Our production facilities maintain fair labor practices, safe working conditions, and proper waste management. We regularly audit our supply chain to ensure compliance with our ethical standards.
We use minimal, recyclable or biodegradable packaging materials. Our shipping materials are made from post-consumer recycled content and are themselves fully recyclable.
We partner with environmental organizations to offset our carbon footprint. A portion of every purchase goes toward reforestation and renewable energy projects around the world.
Explore our collection of premium yoga and wellness products designed to support your journey.
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